Sleeping Giants

Sleeping Giants is a social media activism organization aiming to pressure companies into removing advertisements from several conservative news outlets by publicly accusing them of malpractices such as misinformation and hate speech.[1] The campaign started in November 2016,[2] shortly after Donald Trump's victory in the 2016 United States presidential election, with the launch of a Twitter account aiming to boycott Breitbart News.[3][4] The campaign has sections in Australia,[5] Brazil,[6] Canada,[7] France[8] and Germany.[9]

The American campaign operated anonymously until The Daily Caller identified freelance copywriter Matt Rivitz as the founder, a story confirmed by Rivitz.[10] Shortly afterward, a New York Times profile of Rivitz and freelance copywriter and marketing consultant Nandini Jammi said the two ran the campaign's Twitter account "along with other still anonymous contributors".[11] Other reports identified Jammi as "co-founder".[12][13] Jammi later left Sleeping Giants, saying that Rivitz "gaslighted me out of the movement we built together".[14][15]

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