Virtue signalling

Virtue signalling is a pejorative neologism for the expression of a disingenuous moral viewpoint with the intent of communicating good character.

Virtue signalling may be thought of as a form of moral grandstanding, in which a viewpoint or answer is calculated to "look good", thereby making the object or speaker appear virtuous to others, rather than being chosen because it is strictly honest.

Examples:

• Giving as one's opinion on a matter, an answer that is chosen for its ability to make the speaker appear good, or disingenuously expressing outrage which suggests to bystanders that the speaker holds a moral high ground.

Virtue signalling is often associated with a lack of action that would address problems the speaker purports to care about.