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Virtue signalling is a pejorative neologism for the expression of a disingenuous moral viewpoint with the intent of communicating good character.
Virtue signalling may be thought of as a form of moral grandstanding. The expressed viewpoint or answer is calculated to look good, thereby making the object or speaker appear virtuous to others, rather than being an honest viewpoint. Virtue signalling is often associated with a lack of action that would address problems the speaker purports to care about. Virtue signallers send to demonstrate self-righteousness.
- Giving as one's opinion on a matter, an answer that is chosen for its ability to make the speaker appear good, or disingenuously expressing outrage that suggests to bystanders that the speaker holds the moral high ground.