Daily Life

Daily Life was a masthead operated by Fairfax media in Australia from 20 February 2012 to August 2016. After being shutdown as a separate masthead Daily Life content was published in the lifestyle section of other Fairfax mastheads.^[1]^[2]^[3]^[4]

At launch Daily Life proclaimed itself to be proudly female biased. This was later quietly changed.^[5]

Daily Life was initially described as coming from a woman's perspective but this was panned by feminists and changed 13 months after launch.^[6]^[7]

References

[1] ttps://mumbrella.com.au/fairfaxs-daily-life-launches-today-75185

[2] ttps://archive.is/wip/ztg6D

[3] ttps://mumbrella.com.au/fairfaxs-daily-life-rebrands-part-smh-388989

[4] ttps://archive.is/wip/VFTpy

[5] ttps://ses.library.usyd.edu.au/bitstream/handle/2123/10137/WILCOX_Kate_HonoursThesis_DailyLife.pdf

[6] ttps://mumbrella.com.au/daily-life-editor-i-warned-my-bosses-of-social-media-apocalypse-over-patronising-label-143383

[7] ttps://archive.is/wip/D471o

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Daily Life

References

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