Go woke, go broke
Go woke, go broke, originally recently get woke, go broke is a phrase that indicates that pushing a woke narrative commercial usually results in lost sales. This has been widely seen in the movie industry where woke films have consistently under-performed.
Movies
Below are examples of movies that have under-performed after taking a woke approach.
| Released | Movie |
|---|---|
| 2016 | Ghost Busters |
| 2024 | Furiosa |
Following the release of The Odyssey, Vanity Fair proclaimed its success as proof that Go woke, go broke was always a myth.[1]