Get woke, go broke
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Get woke, go broke, more recently go woke, go broke is a phrase that indicates that pushing a woke narrative commercial usually results in lost sales. This has been widely seen in the movie industry where woke films have consistently under-performed.
Movies
Below are examples of movies that have under-performed after taking a woke approach.
| Released | Movie |
|---|---|
| 2016 | Ghost Busters |
| 2024 | Furiosa |