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[[Go woke, go broke]], originally recently '''get woke, go broke''' is a phrase that indicates that pushing a [[woke]] narrative commercial usually results in lost sales. This has been widely seen in the movie industry where woke films have consistently under-performed. |
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* [https://www.youtube.com/watch?v=koPmuEyP3a0 Gillette (Procter & Gamble) supports #MeToo] |
* [https://www.youtube.com/watch?v=koPmuEyP3a0 Gillette (Procter & Gamble) supports #MeToo] |
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{{VanityFair-Odyssey}} |
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Following the release of [[The Odyssey]], [[Vanity Fair]] proclaimed its success as proof that [[Go woke, go broke]] was always a myth.<ref>https://www.vanityfair.com/story/the-odyssey-christopher-nolan-box-office</ref> |
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Latest revision as of 23:49, 19 July 2026
Go woke, go broke, originally recently get woke, go broke is a phrase that indicates that pushing a woke narrative commercial usually results in lost sales. This has been widely seen in the movie industry where woke films have consistently under-performed.
Movies
Below are examples of movies that have under-performed after taking a woke approach.
| Released | Movie |
|---|---|
| 2016 | Ghost Busters |
| 2024 | Furiosa |
Following the release of The Odyssey, Vanity Fair proclaimed its success as proof that Go woke, go broke was always a myth.[1]