Get woke, go broke

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Get woke, go broke, more recently go woke, go broke is a phrase that indicates that pushing a woke narrative commercial usually results in lost sales. This has been widely seen in the movie industry where woke films have consistently under-performed.

Movies

Below are examples of movies that have under-performed after taking a woke approach.

Released Movie
2016 Ghost Busters
2024 Furiosa